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WE ARE MINILUXE

Our Purpose: to empower and enrich lives through self-care and self-expression. 

With industry-setting standards for clean and ethical self-care and creative self-expression, MiniLuxe is a leading lifestyle brand for personal care services and products. The brand currently has a focus in the nail care and personal waxing segment and is an ESG leader through its education, upskilling and economic empowerment of a diverse team of associates who represent one of the largest vocational trades of women workers.

To date, MiniLuxe has performed over 3.5 million personal care services utilizing a digital-first platform connecting clients to MiniLuxe certified talent across its company-owned studios and partner channels. MiniLuxe is on a mission to create long-term durable economic value and positive societal change that transforms an entire industry.

MiniLuxe By the numbers

3M

Self-care Moments

23

Company-owned Studio Locations

100%

Digital Booking and Payments

~96%

BIPOC and Female

Why Invest

BRAND
The MiniLuxe brand is rooted in clean, empowering, and ethical self-care and self-expression, and has become a leading provider of trusted high-quality nail and personal care services and products. At the heart of our brand is an obsession for great customer experiences, while our dedicated talent are the reason behind our customer loyalty, consistently high NPS (Net Promotor Score), and strong endorsements.
STANDARDS
Nail care services are the most used beauty service but remain highly variable in terms of standards and regulation (e.g., only 4 of 10 Canadian provinces have any licensure requirements and each US state has broadly differing licensure requirements). MiniLuxe is committed to elevating these standards by creating its own certification protocols for hygiene and safety, specialized nail and waxing techniques with better-for-you products, and nail health and product knowledge that together leads to career development and economic growth opportunities.
PLATFORM
MiniLuxe is a digital-first brand, connecting a two-sided ecosystem. Clients experience an end-to-end digital journey with one-click bookings, saved preferences, contactless check-in and payment, and post-checkout reviews. With nearly a 100% digital bookings rate, our talent base uses our platform through their smart phones for clientele management, flexible scheduling, communications, and transparency of pay. Enfacing the capabilities of our platform is the data gathered from having performed over 3.5 million personal care services to date.

Stock information

    FIRMANALYST
    Cormark SecuritiesAnalyst1
    Canaccord GenuityAnalyst2
    National Bank FinancialAnalyst3
    Paadigm CapitalAnalyst4

    Governance

      ANTHONY TJAN Chief Executive Officer and Executive Chairman of the Board

      Mr. Tjan is an entrepreneur, strategic advisor and venture investor who has founded and led a variety of companies. Coincident with cofounding MiniLuxe, he established Cue Ball Capital – a permanent capital investment firm focused on game-changing and purpose-driven companies.  He started his career at McKinsey & Company, where he founded ZEFER, a pioneering Internet strategic advisory and development firm that is now part of NEC. For 15 years, Mr. Tjan was Vice Chairman of The Parthenon Group and he also served for 7 years as the senior advisor to the then CEO of The Thomson Corporation where he played key roles in helping the company transform into one the largest media information companies, Thomson Reuters. Mr. Tjan brings significant public and private board experience, previously serving on the Board of Directors of EQ Inc. (EQ.V) and  currently serving as a director to several other companies. Mr. Tjan holds AB and MBA degrees from Harvard and was a Fellow at the Harvard Kennedy School.

      Brian Moran Chief Financial Officer & Treasurer

      Mr. Moran brings extensive experience in strategic finance and business planning with a focus on building and scaling small to medium sized business. He started his career as a CPA at KPMG and followed that training with 7 years as a member of Bain Capital’s PE financial leadership team. Mr. Moran has spent the last decade taking on leadership roles at both public and private companies, including Co-CEO and CFO of Garden Remedies, a MA-based, vertically-integrated cannabis company, CFO at Financial Recovery Technologies, a tech-enabled financial services company, and Director of Corporate Development and Strategy at Drax Biomass, a bioenergy manufacturing and logistics company. Mr. Moran graduated with highest academic distinction with a Master and Bachelor of Science in Accounting and Finance Management from Boston College and is also a CFA charterholder.

      Elizabeth Lorber Chief Commercial Officer

      Ms. Lorber is an experienced finance executive with both significant operating and investment expertise, focusing on technology-enabled wellness and beauty companies. She has over a decade of equity research experience on both the buy side and sell side, and for several years was solely responsible for equity research coverage for the more than fifty companies in the Oppenheimer Quest International Value Fund, a mutual fund with over $1 billion AUM. She transitioned to the operating side to focus on growth-stage mission-driven businesses and has since headed corporate development and strategy for Xtend Barre—a global boutique fitness franchiser, Glosslab—an NYC-based nail care business, and Blushington—a national makeup services business. Ms. Lorber holds a BBA in Finance and Accounting from the Stephen M. Ross School of Business at University of Michigan and an MBA jointly conferred by Columbia University and London Business School via their Global Executive Program.

      Anthony Tjan Director, Co-founder, Executive Chairman of the Board

      Mr. Tjan is an entrepreneur, strategic advisor and venture investor who has founded and led a variety of companies. Coincident with cofounding MiniLuxe, he established Cue Ball Capital – a permanent capital investment firm focused on game-changing and purpose-driven companies.  He started his career at McKinsey & Company, where he founded ZEFER, a pioneering Internet strategic advisory and development firm that is now part of NEC. For 15 years, Mr. Tjan was Vice Chairman of The Parthenon Group and he also served for 7 years as the senior advisor to the then CEO of The Thomson Corporation where he played key roles in helping the company transform into one the largest media information companies, Thomson Reuters. Mr. Tjan brings significant public and private board experience, previously serving on the Board of Directors of EQ Inc. (EQ.V) and  currently serving as a director to several other companies. Mr. Tjan holds AB and MBA degrees from Harvard and was a Fellow at the Harvard Kennedy School.

      Vernon Lobo Director and Chair of the Audit Committee

      Vernon Lobo is a founder and principal of Mosaic Capital Partners LP, a private investment fund. Through 26 years in the investment industry, Mr. Lobo has built several companies from start-up to acquisition or public listing, eight of which achieved valuations in excess of $100 million. Earlier in his career, Mr. Lobo was a consultant with McKinsey & Company and a software engineer at Nortel Networks. He sits on several private and public boards and holds a BASc in Engineering from the University of Waterloo and a Master of Business Administration from Harvard University where he was a Baker Scholar.

      Mats Lederhausen Director

      Mr. Lederhausen has more than 30 years of experience building global businesses in the consumer and lifestyle space with a focus on sustainability. He is the founder and Managing Director of Be-Cause, the private holding company supporting businesses with a purpose bigger than their products. Prior, Mr. Lederhausen served as McDonald’s Global Head of Strategy, architecting the company’s turnaround, and overseeing investments in Redbox DVD, Pret-A- Manger, and Chipotle, which he led to a successful IPO. Mr. Lederhausen was a founding member and investor in MiniLuxe and subsequently joined the founding of Cue Ball as Operating Partner. He serves as Executive Chairman of Rōti Modern Mediterranean as well as director of several portfolio companies. Mr. Lederhausen holds an MS degree from the Stockholm School of Economics.

      Stefanie Jay Director and Chair of the Corporate Governance and Nominating Committee

      Ms. Jay has a long track record of global strategy, corporate development, and digital growth. She is currently Chief Business and Strategy Officer at eBay, leading strategy, and business operations. Prior to joining eBay, Ms. Jay held multiple executive roles at Walmart, serving as Vice President and General Manager of Walmart Media Group to scale the company’s advertising business, as well as leading corporate development and strategy of Walmart’s Global eCommerce division, which included the acquisition of Jet.com, and serving as Chief of Staff to the CEO of the Global eCommerce division. Prior to Walmart, Ms. Jay spent 14 years at Goldman Sachs as a senior member of the consumer, retail, and healthcare investment banking group. In January 2021, Ms. Jay joined the board of PWP Forward Acquisition Corp., dedicated to helping women-forward companies access public capital markets. Ms. Jay earned a BA in Economics from Columbia University.

      KELLEY MORRELL Director

      Kelley Morrell holds diverse senior operating and investment experience. She is currently the Chief Financial Officer at Wonder, the disruptive delivery-first “food hall” with an end-to-end food manufacturing and production process. Ms. Morrell also founded and is the Managing Partner of Highline Capital Investments, LLC, a private family office that invests in purpose-driven and platform businesses. Prior to Wonder, Ms. Morrell served as head of asset management within Blackstone’s private equity business leading strategy and multiple major acquisitions, including some of the most iconic women-focused brands. She held director and interim management roles, including at Bumble (where she was interim CEO), Spanx, and Centric Brands. Previously, she served as chief strategy officer at CIT Group, now a division of First Citizens Bank and investment-related roles at Hellman & Friedman and Goldman Sachs Group.

      Outside of the private sector, Ms. Morrell served as senior director of the U.S. Treasury’s Automotive Industry Financing Program during the Obama Administration, where she had primary responsibility of overseeing the taxpayer’s investments in Chrysler Financial and Chrysler Group. Ms. Morrell graduated magna cum laude from Harvard College and received her MBA with distinction from Harvard Business School.

      Audit CommitteeCorporate Governance and Nominating CommitteeCompensation Committee
      Stefanie JayCommittee MemberCommittee ChairCommittee Chair
      Mats LederhausenCommittee MemberCommittee Member
      Vernon LoboCommittee ChairCommittee Member
      Tony TjanCommittee MemberCommittee Member
      Committee Chair Committee Member

      Purpose Driven Impact

      Self-Care for Everyone, Starting with Our Team

      We aim to empower one of the largest independent workforces of diverse women in the self-care industry (nail designers and waxing specialists). Through our talent empowerment platform and brand, we celebrate the micro-entrepreneurship, creativity and craft of our in-field team members, who have provided millions of self-care services and products with industry-leading standards. 

      Our Values Drive Our Impact Across ESG Goals

      Reduced Inequality

      Diversity is Beautiful – we promote gender and racial equity by upskilling and advancing one of the largest vocational classes of predominantly BIPOC women workers through our educational training, certification, and fair pay.

      Positive Work & Economic Growth

      Strong, Confident & Empowered – we advocate for a safe and healthy workplace and community, positive and engaged culture, and opportunities across our team for economic mobility and career advancement.

      Good Health & Well-Being

      Transparent & Clean, Always – we are purveyors of clean self-care, through better-for-you products, and have been pioneering, since our founding, ultra-hygienic standards for our self-care services. We promote transparency of our service protocols and product ingredients and look to be sustainable wherever and whenever we can.

      Resources

        What is the purpose and mission of MiniLuxe?
        What is the business and business model of MiniLuxe?
        Who is the management and what is their relevant experience?
        Does MiniLuxe operate studios outside of the US?
        Does MiniLuxe sell franchises or operate franchise studios?
        Where is MiniLuxe’s corporate headquarters?
        When was MiniLuxe’s Initial Public Offering?
        When does MiniLuxe’s fiscal year end?
        How can I get a copy of the Company’s recent financial statements?