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WE ARE MINILUXE

Our Purpose: self-care for everyone.  

With industry-setting standards for clean and ethical self-care, MiniLuxe has become a leading lifestyle brand for nailcare and personal waxing. The brand is an ESG leader through its education, upskilling and economic empowerment of a diverse team of associates who represent one of the largest vocational trades of BIPOC women workers.

To date, MiniLuxe has performed over 2 million self-care services utilizing a digital-first platform connecting clients to MiniLuxe certified talent – anywhere, anytime – across its company-owned studios, partner channels, and at home or work locations. MiniLuxe is on a mission to create long-term durable value and positive societal change while transforming an entire industry.

MiniLuxe By the numbers

3M

Self-care Moments

20

Company-owned Studio Locations

100%

Digital Booking and Payments

~96%

BIPOC and Female

Why Invest

BRAND
We’ve been intentional in building our brand equity. Rooted in clean, empowering, and ethical self-care, the heart of our brand is the earned trust with our talent – diverse purveyors of self-care who are the reason behind our customer loyalty, high NPS (Net Promotor Score) and strong organic endorsements. Today, we are a 500-plus team with ambitious plans to add thousands of new designers as a brand employer of choice.
STANDARDS
Nail care services are the most used beauty service but remain highly variable in terms of standards and regulation (e.g., only 4 of 10 Canadian provinces have any licensure requirements). MiniLuxe is committed to elevating these standards through its own certification protocols that empower our field talent with hygiene and safety protocols, specialized nail and waxing techniques, nail health and product knowledge that together lead to career development and economic growth opportunities for our talent team.
PLATFORM
MiniLuxe is a digital-first brand, connecting a two-sided ecosystem. Clients experience an end-to-end digital journey with one-click bookings, saved preferences, contactless check-in and payment, and post-checkout reviews. With nearly a 100% digital bookings rate, our talent base leverages this infrastructure-as-a-service platform for clientele management, flexible scheduling, and bookings / payments. It is this platform that will allow us to bring MiniLuxe product and services anywhere, anytime.

Stock information

    FIRMANALYST
    Cormark SecuritiesAnalyst1
    Canaccord GenuityAnalyst2
    National Bank FinancialAnalyst3
    Paadigm CapitalAnalyst4

    Governance

      Zoe Krislock Director and Chief Executive Officer

      Ms. Krislock is an experienced leader with an extensive track-record growing lifestyle brand platforms and developing top talent. Prior to taking the helm at MiniLuxe, she spent over 15 years at Nike first joining to drive the NikeWomen fleet with a focus on experiential and community-oriented brand building. At Nike, she was most recently head of the Canada and US Midwest markets. During her tenure at Nike, Ms. Krislock oversaw the expansion of Nike’s factory stores across North America and Europe, and Nike’s retail expansion into China. As the CEO of MiniLuxe, she combines her capabilities as both brand custodian and operating executive with a passion for women-led, purpose-driven businesses. Ms. Krislock began her career as a merchandise manager, buyer, and department manager at Nordstrom, and later spent seven years at Gap during its most important growth phase. She holds a BA in Marketing from San Jose State University.

      Elizabeth Lorber Chief Financial Officer

      Ms. Lorber is an experienced finance executive with both significant operating and investment expertise, focusing on technology-enabled wellness and beauty companies. She has over a decade of equity research experience on both the buy side and sell side, and for several years was solely responsible for equity research coverage for the more than fifty companies in the Oppenheimer Quest International Value Fund, a mutual fund with over $1 billion AUM. She transitioned to the operating side to focus on growth-stage mission-driven businesses and has since headed corporate development and strategy for Xtend Barre—a global boutique fitness franchiser, Glosslab—an NYC-based nail care business, and Blushington—a national makeup services business. Ms. Lorber holds a BBA in Finance and Accounting from the Stephen M. Ross School of Business at University of Michigan and an MBA jointly conferred by Columbia University and London Business School via their Global Executive Program.

      Aditi Gupta Chief Growth Officer

      Ms. Gupta is a tenured marketing executive with significant experience across both the beauty industry and scaling digitally native businesses. She began her marketing career at Unilever, and subsequently held marketing leadership roles at Estee Lauder and Diageo. During her tenure at Estee Lauder, Ms. Gupta oversaw brand strategy, product development, and e-commerce for several brands across the Estee Lauder portfolio. Most recently, she led Marketing and Growth for Homepolish, a digital platform for interior designers. As the CGO of MiniLuxe she brings deep beauty expertise, with an emphasis on digital brand-building. Ms. Gupta holds a BS in Biology from Brown University, and an MBA from Harvard Business School.

      Anthony Tjan Director, Co-founder, Executive Chairman of the Board and Chair of the Compensation Committee

      Mr. Tjan is an entrepreneur, strategic advisor and venture investor who has founded and led a variety of companies. Coincident with cofounding MiniLuxe, he established Cue Ball Capital – a permanent capital investment firm focused on game-changing and purpose-driven companies.  He started his career at McKinsey & Company, where he founded ZEFER, a pioneering Internet strategic advisory and development firm that is now part of NEC. For 15 years, Mr. Tjan was Vice Chairman of The Parthenon Group and he also served for 7 years as the senior advisor to the then CEO of The Thomson Corporation where he played key roles in helping the company transform into one the largest media information companies, Thomson Reuters. Mr. Tjan brings significant public and private board experience, previously serving on the Board of Directors of EQ Inc. (EQ.V) and  currently serving as a director to several other companies. Mr. Tjan holds AB and MBA degrees from Harvard and was a Fellow at the Harvard Kennedy School.

      Vernon Lobo Director and Chair of the Audit Committee

      Vernon Lobo is a founder and principal of Mosaic Capital Partners LP, a private investment fund. Through 26 years in the investment industry, Mr. Lobo has built several companies from start-up to acquisition or public listing, eight of which achieved valuations in excess of $100 million. Earlier in his career, Mr. Lobo was a consultant with McKinsey & Company and a software engineer at Nortel Networks. He sits on several private and public boards and holds a BASc in Engineering from the University of Waterloo and a Master of Business Administration from Harvard University where he was a Baker Scholar.

      Mats Lederhausen Director

      Mr. Lederhausen has more than 30 years of experience building global businesses in the consumer and lifestyle space with a focus on sustainability. He is the founder and Managing Director of Be-Cause, the private holding company supporting businesses with a purpose bigger than their products. Prior, Mr. Lederhausen served as McDonald’s Global Head of Strategy, architecting the company’s turnaround, and overseeing investments in Redbox DVD, Pret-A- Manger, and Chipotle, which he led to a successful IPO. Mr. Lederhausen was a founding member and investor in MiniLuxe and subsequently joined the founding of Cue Ball as Operating Partner. He serves as Executive Chairman of Rōti Modern Mediterranean as well as director of several portfolio companies. Mr. Lederhausen holds an MS degree from the Stockholm School of Economics.

      Stefanie Jay Director and Chair of the Corporate Governance and Nominating Committee

      Ms. Jay has a long track record of global strategy, corporate development, and digital growth. She is currently Chief Business and Strategy Officer at eBay, leading strategy, and business operations. Prior to joining eBay, Ms. Jay held multiple executive roles at Walmart, serving as Vice President and General Manager of Walmart Media Group to scale the company’s advertising business, as well as leading corporate development and strategy of Walmart’s Global eCommerce division, which included the acquisition of Jet.com, and serving as Chief of Staff to the CEO of the Global eCommerce division. Prior to Walmart, Ms. Jay spent 14 years at Goldman Sachs as a senior member of the consumer, retail, and healthcare investment banking group. In January 2021, Ms. Jay joined the board of PWP Forward Acquisition Corp., dedicated to helping women-forward companies access public capital markets. Ms. Jay earned a BA in Economics from Columbia University.

      Audit CommitteeCorporate Governance and Nominating CommitteeCompensation Committee
      Stefanie JayCommittee MemberCommittee Chair
      Zoe KrislockCommittee Member
      Mats LederhausenCommittee MemberCommittee Member
      Vernon LoboCommittee ChairCommittee Member
      Tony TjanCommittee MemberCommittee Chair
      Committee Chair Committee Member

      Purpose Driven Impact

      Self-Care for Everyone, Starting with Our Team

      We aim to empower one of the largest independent workforces of diverse women in the self-care industry (nail designers and waxing specialists). Through our talent empowerment platform and brand, we celebrate the micro-entrepreneurship, creativity and craft of our in-field team members, who have provided millions of self-care services and products with industry-leading standards. 

      Our Values Drive Our Impact Across ESG Goals

      Reduced Inequality

      Diversity is Beautiful – we promote gender and racial equity by upskilling and advancing one of the largest vocational classes of predominantly BIPOC women workers through our educational training, certification, and fair pay.

      Positive Work & Economic Growth

      Strong, Confident & Empowered – we advocate for a safe and healthy workplace and community, positive and engaged culture, and opportunities across our team for economic mobility and career advancement.

      Good Health & Well-Being

      Transparent & Clean, Always – we are purveyors of clean self-care, through better-for-you products, and have been pioneering, since our founding, ultra-hygienic standards for our self-care services. We promote transparency of our service protocols and product ingredients and look to be sustainable wherever and whenever we can.

      Resources

        What is the purpose and mission of MiniLuxe?
        What is the business and business model of MiniLuxe?
        Who is the management and what is their relevant experience?
        Does MiniLuxe operate studios outside of the US?
        Does MiniLuxe sell franchises or operate franchise studios?
        Where is MiniLuxe’s corporate headquarters?
        When was MiniLuxe’s Initial Public Offering?
        When does MiniLuxe’s fiscal year end?
        How can I get a copy of the Company’s recent financial statements?